Wait a While, Gain a Lot

Did you ever get a catalog in the mail, leaf through it, and make a phone or on-line purchase immediately or within a few hours? Have you thought about delaying these purchase impulses a while? By doing so you may find that your financial (and mental) condition will be improved markedly over time.

Heres all it takes: When you find something you like write the page number on the back of the catalog. When youve finished perusing the catalog sit it aside for several days. Then come back and review the items youve marked. Id bet that youll find that several, if not all, of them are of less or no interest.

Heres what happens: When you look through the catalog the first time you are comparing each item to the other items, and certain ones will stand out as being of more interest. But thats a relative view. When you come back and look at the selected items a few days later, youre looking at them on an absolute basis, and therefore with less emotion.

When you do this youll find youll make fewer purchases. After all, how long have you gone so far without these items? What will be the real impact of waiting a bit longer?

So youll keep more of your money, and it will grow through your investments rather than being frittered away on impulse buys. And youll find that youll become more self-directed less impacted by externally imposed images and messages. In effect youll be more in charge of your life!

2006 Duke Okes

Duke Okes helps organizations and individuals improve their response to their environments. He can be contacted at http://www.aplomet.com

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